![How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing](https://miro.medium.com/v2/resize:fit:800/0*22BWmHAfV4ZZl45K.jpg)
How Adidas Recovered From Their Boston Marathon Marketing Blunder | by Your First 100k | Better Marketing
![Darren Rovell on X: "Adidas, official sponsor of Boston Marathon, apologizes for sending email to runners congratulating them on surviving race https://t.co/LWf7yhjw8C" / X Darren Rovell on X: "Adidas, official sponsor of Boston Marathon, apologizes for sending email to runners congratulating them on surviving race https://t.co/LWf7yhjw8C" / X](https://pbs.twimg.com/media/C9va4GrXoAA2ujx.jpg:large)
Darren Rovell on X: "Adidas, official sponsor of Boston Marathon, apologizes for sending email to runners congratulating them on surviving race https://t.co/LWf7yhjw8C" / X
![kyle on X: "Hey @adidas, I don't think this is the best subject line for an email...... https://t.co/aByzQDS1Bf" / X kyle on X: "Hey @adidas, I don't think this is the best subject line for an email...... https://t.co/aByzQDS1Bf" / X](https://pbs.twimg.com/media/C9tY1BzXsAAYobf.jpg)
kyle on X: "Hey @adidas, I don't think this is the best subject line for an email...... https://t.co/aByzQDS1Bf" / X
![To congratulate the people that completed the Boston marathon (that screenshot is from a super long while ago) : r/therewasanattempt To congratulate the people that completed the Boston marathon (that screenshot is from a super long while ago) : r/therewasanattempt](https://i.redd.it/2eml9eqg6ke11.jpg)