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Olympics Advertisers Are Wasting Their Sponsorship Dollars
adidas renews deal to sponsor German Olympic teams until Rio 2016
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Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
1992 Olympic Games Official Adidas Tote Bag / Fanny Pack / Snapback Hat - NEW | eBay
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List of Adidas sponsorships - Wikipedia
